Why did we get into surfing?
Likely it wasn’t about rating points, endorsements or heavy water heroics.
It was more likely about this new experience where you leave land behind – worries, responsibilities
and work. You didn’t go far, just off the beach actually, into a world where the ocean moved you,
physically and emotionally. It was a world of gliding around and laughing with your friends.
Eventually that world developed into your journeys to the beach, inside jokes, post-surf snacks and
nicknames. That’s what the Ben Gravy line is all about - smiles, friendship and stoke.
Each season we launch a collection of hats, sweats and tees For the Dream – clever, colorful apparel
that simply reminds us of when all that mattered was finding a wave with your friends.